# RoastMyReels

> The brutally honest AI Creative Director for short-form video. Upload your draft TikTok or Instagram Reel and get a scored, actionable critique across 12 production and strategy metrics — before you post something the algorithm will bury.

## What it does

Most creators post blind. They hit publish, watch the views plateau at 200, and have no idea what went wrong. RoastMyReels fixes that. It watches your video the way an algorithm and a veteran content strategist would — not to be nice, but to be useful.

Upload a reel. In under two minutes, the AI returns a structured score report that tells you exactly what is killing your reach and what to fix first.

## The 12-point analysis

Every report scores the following dimensions:

**Free tier (3 metrics):**
- **Hook (0–3s)** — Whether your opening frame and audio actually stop a scroll. Scored 1–10.
- **Pacing & Cuts** — Cut frequency, dead air, and whether the edit rhythm matches the niche benchmark.
- **Visual Aesthetic** — Lighting quality, composition, framing, and whether the frame is doing work.

**Paid tier (9 additional metrics):**
- **Audio Quality** — Mic clarity, background noise, compression artifacts.
- **Text Overlay** — Caption readability, placement (is it blocking the interaction zone?), font contrast.
- **Call to Action** — Whether the video gives viewers a reason to engage, comment, or save.
- **Trend Alignment** — How well-timed the content is relative to the current algorithm cycle.
- **Originality** — Pattern interrupt score — does it feel like the other 40,000 videos on this sound?
- **Thumbnail Potential** — Whether frame 1 (or the chosen cover) can stop a scroll in the browse feed.
- **Engagement Bait** — Does the script contain a divisive take, binary question, or debate starter?
- **Loop-ability** — Whether the ending leads naturally back to the beginning for replay credit.
- **Shareability** — Does the content make the sharer look smart, funny, or in-the-know?

## Scoring system

- **Virality Score (0–100)** — An independent AI assessment of raw viral potential, separate from technical quality. A badly shot video with a genius concept can score high here.
- **Total Score (0–100)** — Weighted composite: Content 45% · Platform Fit 30% · Execution 25%.
- **Top 3 Fixes** — The highest-ROI changes to make before posting, ranked by expected impact.
- **The Verdict** — A one-paragraph summary from the AI Creative Director, written to sting.

## Format detection

The system detects the video format and benchmarks accordingly:
- Talking Head
- Storytelling POV
- Tutorial / How-To
- Cinematic / Aesthetic
- Trending Sound Execution
- Product Demo

A 15-second talking head is not graded on the same curve as a 60-second cinematic piece.

## Tiers

- **Free** — 1 reel per 24 hours. 3-metric report (Hook, Pacing, Visuals). Watermarked output.
- **Creator ($19/mo)** — 40 reels/month. Full 12-metric report. No watermark. 30-day history with score trajectory tracking.
- **Pro ($49/mo)** — 100 reels/month. Full report. Shareable report links. Performance feedback loop (return with real stats 7 days post-publish to close the loop).
- **Agency** (coming soon) — 300 reels/month. White-label reports. API access. Webhooks.

## Key features

**Shareable report links** — Paid creators can generate a public link to their roast report. Recipients see the full Pro analysis if the creator has an active paid plan. The link stays live as long as the creator's subscription is active.

**Score trajectory** — After 2+ reels, a bar chart shows whether your scores are improving over time. The system highlights trend direction (▲ / ▼ / →).

**Performance feedback loop ("Close the Loop")** — After posting, creators can return and submit real performance data (views, completion rate, saves, comments). The system correlates predicted vs. actual performance to calibrate future roasts.

**Background processing** — Video analysis runs as a background job. Users can close the browser and return later; the finished report is waiting for them.

**Multi-format support** — MP4, MOV, and WebM. iPhone .mov files (HEVC/H.265) are automatically transcoded before analysis.

## Pages

- **/** (Home) — Upload and analyze instantly. Free tier users get 3 metrics. Paid users see the full 12-point breakdown immediately after upload.
- **/dashboard** — Full history of analyzed reels with score cards, video previews, sub-scores, and share controls. Paid users only.
- **/roast/[id]** — Permalink to a specific roast report. Auth-protected — only the original creator can access this URL.
- **/share/[token]** — Public shareable version of a roast report. No login required. Quality of the report (full vs. watermarked) depends on the creator's current plan.
- **/pricing** — Plan comparison with feature breakdown and upgrade flow.
- **/how-it-works** — Step-by-step explanation of the analysis pipeline from upload to report.

## Intended users

- Solo creators who post to TikTok, Instagram Reels, or YouTube Shorts.
- Social media managers validating content before client approval.
- Video editors who want an objective second opinion before delivery.
- Creators running A/B tests on hooks or formats who want a scored diff.
- Agencies managing multiple creators who want consistent quality benchmarks.

## What makes a high score

A reel scores well when it:
- Opens with a visual or audio hook that creates immediate pattern interruption
- Cuts at a pace that matches the niche (fast for entertainment, slower for education)
- Has clear, readable text placed above the fold of the interactive UI zone
- Uses audio that is clean, present, and mixed at the right level
- Contains a legible CTA that gives the viewer somewhere to go
- Ends in a way that rewards re-watching or provokes a response
- Fits the current content cycle for its niche without feeling derivative

## Tone

The AI is a creative director, not a wellness coach. Reports are direct, specific, and sometimes harsh. The roast framing is intentional — vague feedback is useless feedback. Every critique comes with an actionable fix.